Jul 3, 2009

client vs. designer

computer arts magazine asked us to participate in its 3 day grand opening event by designing a small exhibition with a concept of "what is great design?" along with / duck unit / slowmotion / and visionary / our answer to this question was "balance" / we think that in order to produce and/or to be considered as good or great design, balance is a necessary ingredient / balance between what? / for example / business & art / communication & artistry / output & process / growth & responsibility / trend & timelessness / visual & conceptual / cost & quality / function & form / and of course marketing & design / we printed these keywords on a simple typographic system and produced 5 pairs of poster / we also produced a heavy-duty home-made scale to support these posters / the scale moves up and down according to the weight when anyone pick up their free poster /









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